Who we are

First things first, we love tennis & padel - that’s why we’re here.

Back in 2020, we set about bringing Pallacorda to life, with the ambition to bring a new energy to the tennis apparel landscape. As players and fans ourselves, we want to create a brand that makes tennis & padel players proud to represent the sport, both on and off the court.

To do this, we are bringing a streetwear attitude to the sport through our designs and the way we intend to go about things - a little bit different to the traditional norms ... less strawberries and cream, more battered up courts and basslines.

We aspire to create products for every tennis & padel player, from beginner right through to performance level. Redefining the court lifestyle to suit the modern day.

Pallacorda, what does that mean?!

Without turning this into a dull history lesson, our name & signature hourglass logo encompasses the journey the game has taken from its inception way back when, to the game we all know & love today.

Back in the day, the British called it Real Tennis, the Americans called it Court Tennis and in Italy, it was known as Pallacorda. Now that's got a ring to it, hasn't it?

And the hourglass?

By 1874, Pallacorda had begun it's transformation to Lawn Tennis (i.e today's tennis) - the rules were different & the court was different - yep, you guessed it, in the shape of an hourglass.

So that's us; a name inspired by the vast history of Real Tennis, with an icon inspired by the modernisation of the sport.