SS26 // Deuce Padel

With the launch of our SS26 range arriving - six months in the making - we wanted to shoot it in a way that felt true to the brand & UK padel culture.

The sport here has its own identity. It lives in industrial spaces - warehouses, steel frames, concrete shells - but with a premium feel & character running through them. Places built for performance, but equally somewhere you want to spend time before and after you play.

That’s what we wanted to capture.

Padel centres are starting to feel like studios in their own right. The materials, the lighting, the scale of the spaces - there’s enough character there now that we don’t feel the need to step into a white-walled studio. These venues have become the backdrop.

So this time around, we leaned fully into that.

All of our campaign and website imagery was shot on location at Deuce Padel.

On the outskirts of Manchester in Rochdale, Deuce has nine indoor courts, terracotta underfoot, black cages, and that deep orange running through the walls and pillars - a palette that sits naturally with us. It carries that raw, industrial base, but with a considered, premium finish throughout - exactly the kind of environment we want to build the brand in. We shot across the courts, around the seating areas, and into the lounge spaces.

Phoebe, Maddie, Charlie and Tyler were on set throughout the day with plenty of hot chocolate to keep warm between shots.

Photography by Oliver Bowden (@oxbowphoto).